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Research · 100 brands · 17 sectors · Q1 2026

State of Dual CX

Companies built AI for one side of the conversation. Nobody designed for the other.

Across 100 brands and 17 sectors, three-quarters have capable, disclosed AI on the human-facing side — chatbots, live chat, APIs.

Not one has designed for the other side: a customer's own AI agent arriving to act on their behalf.

This isn't a technology gap. It's a design gap.

The asymmetry, in numbers

76
brands have deployed chatbots
66
disclose AI to their customers
81
offer live chat
42
have developer APIs
57
have the foundations to make AI-to-AI service work today
17
sectors, from banking to healthcare to government
100
brands audited from public interfaces only
0
have published a protocol to receive a customer's AI

What you do about it

The full report is open — read it, cite it, share it. The deeper question is what the readiness cliff means for your operation. Three ways forward:

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Cite

Reference the audit

Use the findings in your own work — strategy decks, board papers, research, coverage. Open data, CC BY 4.0, archived on Zenodo with a permanent DOI.

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