Built for what's coming

Great service,
whoever is in the conversation.

AI and people shouldn’t feel like two services. With us, they’re one.

Willow & Pack · Customer Care
  1. Sarah

    Hi, my delivery was supposed to arrive on Friday and it hasn’t turned up. The tracking still says “in transit.”

  2. Rosie · AI

    Hi Sarah, I’m Rosie, Willow & Pack’s AI assistant. Sorry your box is late — I know how much you’re relying on it. Let me check order #48291 now.

  3. Delay confirmed · overnight replacement offered
  4. Sarah

    Can you resend it? The girls are down to their last two meals.

  5. Rosie · AI

    One thing before I do — your notes show Poppy reacted to the new lamb recipe last month. Health needs a person, so I’m bringing in Ellie from our care team to check the box before we resend it.

  6. Ellie · Care team

    Hi Sarah, Ellie here — I’ve got the full thread. I’ll swap the lamb for chicken, send it overnight at no charge, and monitor it personally. Sound OK?

  7. Replacement placed · £15 credit · follow-up handed back to Rosie
  8. 72 hours later · Rosie · AI

    Rosie Hi Sarah — did the replacement arrive, and how is Poppy?

    Sarah It arrived this morning. Poppy’s much better on chicken.

    Rosie Glad to hear it — I’ve flagged chicken for future boxes.

    Preference updated · ticket closed · AI continued the queue

Rosie says she’s AI. Ellie gives her name. Both trained in our service method: trust, respect and ownership, in one conversation.

Example based on real life customer conversations with us.

What we deliver

People and AI, managed as one service.

One workflow, one standard and one price — however the work moves between people and AI.

A client asks: "I want the AI to start handling cancellation requests from customers." Same request, two approaches.

Stage Most vendors Neos Wave
Set up
Discovery, build, UAT and go-live. Project fee
Turned on inside the running service. Included
Run
A separate AI service handles routine requests. Pay again
AI works inside one managed service. Included
Change
A refund-rule change becomes a new project. Change fee
We adjust it as part of the run. Included
Exception
Route to a person, restart, then rebuild. More fees
A person joins the same thread; AI keeps running. Included
The bill keeps arriving. One price. One conversation. Nothing switched off.

What we deliver beyond a standard BPO

One flow

Changing between AI and people is a setting, not a project.

Any mix

100% people, 100% AI, or somewhere in between.

Future-proofed

Built for when your customers also send their own AI.

Proprietary Service Framework

Team trained. Curated AI. All knowledge traceable.

What a typical client can expect

4.6/5 customer rating
25% typical efficiency gain
3–5days service set up

Talk to us about your service →

Engage
The service

We run it. You own it.

Transform your service economics, without disrupting quality or operations.

01

Fully managed service

We optimise your processes and run AI and people as one service, trained in the same method, so every conversation stays personal.

02

Just the human touch

Quality people, trained in our service method: trust, mutual respect and ownership. Personal service, not scripts.

03

AI services

Explore specialist services that solve a specific problem, or build your own. Trained on our methodology, with cloud and local models.

04

Operational readiness

Assess how ready your operation is to adopt AI, then put the right programme in place to support your people.

What service shape suits your needs?

We'd recommend Add an AI service →
AI vs people mix AI-first
Mostly people AI-first
Share of your volume Pilot
Pilot Enterprise
How ready is your operation? Ready now
Ready now Not started
Add an AI service

Add an AI service.

Choose one of our pre-built AI services, or we build one custom. Runs standalone or connected to your stack. Our team behind it for escalation, knowledge, and continuous improvement.

Talk to us about this →

How you pay

We can easily price by time, conversation, customer, fixed fee, outcome, or a blend.

We operate on a standard master services agreement, with bespoke work agreements that sit underneath. See the Master Services Agreement →

Proof

Client experiences.

Retail · Dog food subscription

Premium dog food subscription brand

Augmenting an in-house team on customer care for a dog food subscription brand.

30% cost saving versus running the service in-house.

Our team runs alongside theirs, working to the same process and standard. Same tickets, same tone — lower cost, no rebuild.

Mode mix People · Human ↔ Human

Luxury · Global concierge

Zegna

Multilingual concierge customer care across EMEA, US and LATAM.

+50 → +80 NPS uplift while we've been running the service

In-market, in-language, on-brand. A dedicated team that reads Zegna as if it were their own house, backed by process that scales across three continents.

Mode mix People · Human ↔ Human · Human ↔ Brand AI

Health · Clinic reception

Rejuvence Clinic

AVA, our AI out-of-hours receptionist, curated for the clinic.

8× return Out-of-hours appointment revenue pays for AVA 8× over each month.

AVA answers the calls the clinic used to miss — books, triages and hands off to a person when it matters. Revenue that used to sit in the answerphone now pays for the service.

Mode mix AI service · Human ↔ Brand AI

Why clients choose us.

Responsible AI, an award-winning team, a flexible platform and a fair commercial partnership.

Responsible AI

Vulnerability stops the automation, by default. Every AI decision traces back to a known source.

Proprietary
Award-winning team

30 years leading service, including inaugural CX leadership at Spotify and ASOS. Award-winning, globally distributed, and 95% of the team stay — so the knowledge compounds instead of walking out.

Flexible platform

We connect to your systems. Your choice of data location and cloud, with no lock-in on model, data or process. Compatible with personal AI agents. Cyber Essentials certified and NHS DSPT Standards Met.

Fair partnership

Clear contracts with no nasty surprises. Flexible terms, and notice periods that work both ways.

Built on the Service Handshake — a managed-service standard we authored and published (CC BY 4.0).

Services we run today.

Live managed services, across AI and people.

  • Retail Subscription support and order care.
  • Health Out-of-hours clinic reception and triage.
  • Housing Tenant triage on WhatsApp.
  • Luxury Virtual concierge, in-market and in-language.
  • Automotive Pan-European marketplace support.

Brands we've worked with.

Clients today, and the brands our team led service for before Neos Wave.

Retail & Ecommerce

  • ASOS
  • Selfridges
  • Kiko Milano
  • DFYNE
  • Karen Millen
  • Oasis
  • Cult Beauty
  • Laced
  • Dunelm
  • Monsoon

Tech & Finance

  • Spotify
  • Atom Bank
  • Funnel
  • Openlane
  • Vodafone
  • ROLI
  • Melody VR

Lifestyle & Luxury

  • Zegna
  • Bugaboo
  • Audi
  • Mercedes AMG Petronas
  • Years

Public, Social & Health

  • Peabody Housing
  • Gravesham Borough Council
  • Pfizer

Most of our work comes from recommendation.

Future-proofed

Your customers, and their AI. Served by our people, and our AI.

Your customers are already sending AI to your contact centre, and most operations can't tell when it's happening. We ran the field test that proved it — a consumer AI we built passed identity checks and negotiated resolutions inside live contact centres of multi-national brands. No agent realised.

This is Dual CX. It's the reason we built Neos Wave to run all four modes on one workflow.

See the framework and research at dualcx.com →

The four modes of service

Service is operating in four modes. Most vendors sell you two.

Customer service used to be a two-body problem — a customer and a brand. It isn't anymore. This is Dual CX.

Modes 1 & 2 — Cost problem

Your biggest line, still priced in seats and minutes — and every point of margin sits here.

01

Human ↔ Human

A person calls, a person answers. The traditional model.

02

Human ↔ Brand AI

A customer talks to your AI. Voice, chat, deflection metrics.

Modes 3 & 4 — Liability problem

Where the exposure is arriving. Unpriced, unmanaged, and already inside live contact centres.

03

Customer AI ↔ Brand

The customer's own AI agent contacts you. It looks like normal traffic. It isn't.

04

Customer AI ↔ Brand AI

Two agents negotiate an outcome. Fast, cheap, and almost entirely ungoverned.

An operation that can't tell who it's talking to commits without authority, discloses to unverified parties, misses vulnerability, fails machine-speed verification, and can't defend the complaint that follows.

None of it looks like a failure at the time. It looks like normal handling — until somebody asks.

The difference

Who is ready for what's coming?

Modes 1 & 2 are where cost comes out. Modes 3 & 4 are where CX gets designed next. The market has split into two camps. Neither is built for both.

Mode
Traditional BPO
AI-first vendor
Neos Wave
01 Human ↔ Human
Designed for it — but expensive to scale.
Deprioritised. Treated as legacy.
Experienced, globally distributed team. Knowledge that compounds with the AI.
02 Human ↔ Brand AI
Bolted-on chatbot, optimised for deflection.
Strong — but generic AI, no domain depth.
AI elevated by proprietary service frameworks. Traceable sources. Built to resolve.
03 Customer AI ↔ Brand
No awareness this is happening.
No awareness this is happening.
Designed for it. Team trained, protocols in place.
04 Customer AI ↔ Brand AI
Not on the roadmap.
Not on the roadmap.
Defined the standard. Serving early cases.

Two roads. Neither goes where service is going. Talk to the team building the third.

Start a conversation
AI Service Leaders

We didn't just spot the trend. We wrote the standard for it.

We published one of the first frameworks to help companies handle AI-to-AI service. Now we're evolving it into a protocol-neutral standard for anyone to adopt.

Questions we get asked

Straight answers on how this works.

The eight questions buyers ask us most — answered plainly. If yours isn't here, talk to AI Maria below.

How is Neos Wave different from an AI customer service platform like Intercom Fin, Zendesk AI or Salesforce Agentforce?

Those platforms sell you software. You still need to configure it, connect it to your data, write and maintain the knowledge, handle escalations, monitor quality, and staff a team for everything the AI can't do. That's a real programme of work.

Neos Wave sells you the outcome. We bring the AI, the people, the knowledge base, the escalation team, the QA, and the reporting — as one managed service, in the tools you already use. You don't buy a platform and then hire a team to run it. You buy a service. We run it.

If you already own one of those platforms and want to keep it, we work with it. Our AI runs alongside or on top of your existing stack, not instead of it.

How is this different from a traditional BPO or contact-centre outsourcer?

Traditional BPOs bill by the hour or per handled contact. Their unit economics only work when volume grows and headcount grows with it. Adding AI to a BPO means bolting a tool onto a labour model — the incentives don't line up.

We're built AI-first with people where they matter most: judgement, empathy, complex cases, edge cases, and continuous improvement. Our AI handles the volume; our team handles the exceptions, teaches the AI, and owns the customer relationship. You get one service, one standard, one price — not a labour arbitrage play.

The result: BPO-style accountability for the whole service, without the BPO-style cost curve.

How does your pricing work?

Because we're one service made of AI and people, we don't price by seat or per ticket. We price by what actually matters to you: time (dedicated capacity), conversation (per handled interaction), outcome (per resolved case or booked appointment), project (fixed scope), or a blend.

For context on where we sit in the market: standalone AI platforms typically charge $0.99 to $2.00 per resolved ticket, with per-seat licences on top. Traditional BPOs typically charge $4 to $6 per resolved ticket, or an hourly rate per agent. We price competitively against either approach — and unlike either, you're not paying for a platform and a team separately.

All engagements sit under a standard Master Services Agreement with bespoke work agreements underneath. Talk to us and we'll build a shape that works.

What knowledge does your AI actually use? Isn't this just ChatGPT with a wrapper?

No. Our AI is grounded in your knowledge: your policies, your product data, your past tickets, your tone of voice, your escalation rules, your compliance requirements. Nothing about your customer is answered from a language model's general training data.

We build and maintain a governed knowledge base for you. Our team owns it — keeping it accurate, adding new content as your product changes, retiring outdated answers. When the AI responds, it's citing that knowledge base, not making things up.

We use best-in-class language models from OpenAI, Anthropic, Google and open-weight providers as the reasoning layer — whichever one is right for the task. But the answers themselves come from your knowledge, retrieved and cited. That's the standard we wrote into the Service Handshake.

How quickly can we go live?

For a proof of value on a single, well-defined use case: 3 to 5 days. That's a working AI agent connected to your knowledge, handling real conversations in a sandbox, with our team behind it.

For a full production service: typically 4 to 8 weeks, depending on how many channels, how many use cases, integrations required, and how mature your knowledge is when we start. We do the knowledge lift for you — you don't need a documentation project to begin.

We'd rather start narrow and expand than boil the ocean. Most engagements begin with one channel and one use case, then grow.

What happens when the AI can't handle something?

It hands off to our people, with full context. The customer doesn't restart the conversation, doesn't repeat themselves, doesn't get shunted into a different queue. To them, it's one service.

Our team — not yours — handles the escalation, unless you specifically want your team in the loop. We agree escalation rules with you up front: what the AI does, what it doesn't do, what always goes to a human, what needs a manager. Those rules are written into the service, monitored, and improved over time.

Behind the scenes, every escalation teaches the AI. Cases that used to need a human become cases the AI handles next time — with our team reviewing and approving the improvement, not just letting the model learn unsupervised.

How do you handle data security and AI safety?

We operate to enterprise standards. We hold Cyber Essentials certification, have met the NHS Data Security and Protection Toolkit standards (Standards Met), and are UK GDPR compliant. Customer data stays in-region, is encrypted at rest and in transit, and is never used to train third-party models.

On AI safety: we don't let the AI answer questions outside its knowledge scope, we monitor for hallucinations and unsafe responses in real time, and every AI response is auditable back to the source it cited. Our Service Handshake standard defines the guardrails.

For regulated sectors (financial services, healthcare, legal), we can operate to sector-specific compliance requirements — tell us your regulator and we'll walk you through how we'd align.

Which channels do you support?

Email, live chat, WhatsApp, SMS, voice, phone, in-app messaging, and social DMs. We work inside your existing helpdesk (including Zendesk and other major platforms on request) — the customer never sees a Neos Wave-branded surface unless you want them to.

Voice specifically: we design and run AI voice agents for inbound and outbound, in the same managed model. If you want to hear one, talk to AI Maria in the section below — that's the same technology.

Contact

Start a conversation.

Talk to AI Maria — she can talk about Neos Wave, the Service Handshake, Dual CX, and how we work. Or leave a message.

Talk to AI Maria

Ask about Neos Wave, the Service Handshake, Dual CX, or how we work. Voice, in the browser — no dial-in.

Prefer email? hello@neoswave.com — or leave the details below.